SEARCH ENGINE OPTIMIZATION (SEO) CONSULTANT TASKS (LIST ITEMS)

1) Benchmark current traffic and search engine positioning

2) Analyze current traffic trends through log analysis software. If not feasible, the web site will have to install any industry standard server log analyzing software.

3) Create Baseline Search engine visibility index.

4) Analyze search engine positioning before submission. Objective here is to carry out a thorough study on current search engine positions and current effective keywords/ key phrases where the web site has achieved consistent, respectable rankings across submitted-to search engines.

5) Collection of new Keywords & Analysis

6) Analyze popular keywords in category across major search engines. Study top 20 position holders in major search engines.

7) Create versions of Meta tags and keywords for different search engines

8) Create site-wide Meta tags according to requirement and specifications of different search engines and directories.

9) Optimize the pages for search engines (Site Re-engineering)

10) Site re engineering to optimize the entire site with site content/navigation with appropriate keyword weight age.

11) Implement new content and meta tags

12) New keyword rich content and Tags have to be implemented.

13 Submission Cycle

14)Methodical hand submission to Google adhering to their submission cycles.


Reports

1) Monthly reports in excel sheets.
2) Link popularity building campaign
3) To achieve high Page Rank (link popularity)


We use the following techniques to achieving top ten rankings –

tweaking meta tags, page titles, page content, manual submission, select paid submissions and paid directory listings, reciprocal linking and Pay-per-click campaign.

We have a content focus approach to search engine optimization and positioning, which involves SE friendly content writing to match with Meta tags and page titles to maximize web site rankings.

Because Google bases site popularity on the number of in-bound links, reciprocal linking is gaining in significance. Not as strongly as Google but other spider-based search engines use link popularity as an important aspect to in their algorithm to rank websites. To ensure that the site achieve top ten ranking we recommend a link Promotion campaign.

Major directory like Yahoo, LookSmart and ODP uses title, description and category to which the site belongs to rank web sites, We focuses on title, description and researches web site category to achieve top rankings.